Detailed instructions for registering DUNS code to authenticate Google Ads account 2025
Register for DUNS 
Updated on January 21 
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- 1. What is a DUNS number for Google Ads?
- 2. Why do I need to verify my Google Ads account?
- 3. Why is a DUNS number needed to verify a Google Ads account?
- 4. Difficulties that businesses may encounter when self-registering for a DUNS code to authenticate their Google Ads account
- 5. Why should businesses choose GLA to support DUNS code registration for Google Ads?
- 6. Process of registering DUNS code to authenticate Google Ads account at GLA
- 7. Frequently asked questions about registering for a DUNS number to authenticate Google Ads
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To effectively and reliably advertise online on the Google Ads platform, registering a DUNS number is a factor that businesses should consider implementing.
The DUNS® number not only helps verify the reputation of a business, but also plays an important role in optimizing the time of the Google Ads account verification process.
In this article, GLA guides you through the process of registering a DUNS code to authenticate your Google Ads account in detail and easily to start your online advertising journey successfully.
1. What is a DUNS number for Google Ads?
A DUNS code is a unique 9-digit number assigned by Dun & Bradstreet, a business information company.
DUNS codes are used to verify the identity of businesses and help businesses transact with each other more safely and efficiently. DUNS codes are not required for every Business, but having a DUNS number has the following benefits for Businesses:
- Many of the world's largest companies will require a DUNS Number when applying to become a supplier or receiving credit.
- Many government agencies require DUNS Numbers from foreign contractors.
- A DUNS number linked to a business credit profile will help speed up loan approval with some financial institutions.
Even if a Business does not have a need for a DUNS number, an International Business should still register for a DUNS number to have it available to create stability, sustainability and seamlessness in business.
See more information at service DUNS code registration for Vietnamese enterprises.
2. Why do I need to verify my Google Ads account?
According to Google Ads policy, all ad accounts need to be verified. However, Google will require account verification for certain accounts, including:
- New accounts: All new accounts need to be verified before they can start running ads.
- Large Spending Accounts: Accounts with spending greater than a certain amount also need to be verified.
- Accounts with suspicious activity: Accounts with suspicious activity, such as fraud or policy violations, also need to be verified.
Individuals/Businesses will have a total of 60 days to complete the process. Verify Google Ads Account, including 30 days to initiate the verification process after the Business receives notification, and another 30 days to complete the process. In the event that the Individual/Business fails to complete or meet the verification requirements within the 60-day period, the advertising account will be suspended.
Main reasons to verify Google Ads account
- Verify business identity: Google Ads account authentication helps Google verify the identity of the business, thereby helping to protect users and increase the reliability of advertising.
- Enhanced security: Verifying your Google Ads account helps protect your account from fraud and unauthorized access.
- Unlock advanced features and tools: Some advanced Google Ads features and tools are only available to verified accounts. In case the account is not verified, the account will not be able to use any features until the account is verified. Once verified, the account will be able to use advanced features such as HTML5 advertising, local service advertising, etc.
- Increase ad visibility: Verified accounts' ads will have higher visibility on Google sites and apps.
- Increase advertising effectiveness: Verifying your Google Ads account helps Google better understand your business and target audience, which can help you advertise more effectively.
- Expanding global reach: Google Ads account authentication helps businesses reach more potential customers worldwide; in particular, this is an advantage for e-commerce and dropshipping businesses on the way to reaching international customers.
If your Google Ads account is not verified, you will receive an email notification asking you to verify your account. You can verify your account by providing your business contact information, such as your business name, business address, business phone number, and business fax number.
Businesses can also use a DUNS number to speed up the Google Ads account verification process.
However, the steps required to complete Google Ads account verification can vary for each Google Ads account, depending on the account structure, billing information, and whether the account is being used by a business or an individual.
3. Why is a DUNS number needed to verify a Google Ads account?
Google Ads Terms for DUNS Numbers
Google has partnered with Dun & Bradstreet to support the verification process of Individuals/Businesses advertising on the Google platform. Dun & Bradstreet has developed a global system to identify and assign a unique identification number, called DUNS®, to each business worldwide.
From October 10, all businesses will be required to verify their Google Ads account. Businesses will receive an email or in-account notification to start the process.
In case your account is suspended, here is Google's update for this case:
Updated Google Ads Account Suspension Appeal Process 10/2023
- Starting October 10, 10, select advertisers whose accounts have been suspended for violating Google Ads policies must complete the Google Ads account verification process first to be able to appeal the account suspension.
- Advertisers using monthly billing are not required to complete Advertiser verification and can appeal their account suspension directly.
- Businesses are REQUIRED to provide a DUNS number to authenticate their Google Ads account during the account suspension appeal process.
When a Business registers with Dun & Bradstreet and receives a DUNS® number for the business, this will help the Business speed up the account verification process on Google Ads.
Thus, registering a DUNS code not only helps verify the reputation of the business but also plays an important role in optimizing the Google Ads account verification process.
4. Difficulties that businesses may encounter when self-registering for a DUNS code to authenticate their Google Ads account
Below are some of the difficulties that businesses may encounter when self-registering for a DUNS number:
- Incorrect Business Information: To register for a DUNS number, businesses need to provide some basic information about the business: business name, address, phone number, and tax identification number, etc. If this information is incorrect, the business may have difficulty registering for a DUNS number or the business's Google Ads account may be rejected.
- Complicated registration process: The DUNS registration process can be complex and time-consuming. Businesses need to provide complete information as requested and answer questions from Dun & Bradstreet. In particular, new businesses may have difficulty registering for a DUNS number due to lack of experience.
- Registration fee: Newly established businesses often have no experience in registering for a DUNS code, may have difficulty preparing documents, filling in information and submitting registration documents, and may not know how to handle problems that arise during the registration process, so they may incur unnecessary costs during the DUNS code registration process.
- Some other difficulties such as:
- Lack of experienced personnel to monitor.
- It takes time to contact and work to get a DUNS number quickly.
- Not knowing how to choose the right DUNS service package for your business needs is wasteful.
- Having difficulty resolving issues that arise during the registration process.
GLA understands the difficulties businesses may encounter in the process of registering for a DUNS® number and verifying their accounts on Google Ads.
GLA supports and consults on registering DUNS® codes to authenticate Google Ads accounts for individuals/businesses at Vietnam, Hong Kong, Singapore, USA, Thailand, and many other countries. For more information, please contact GLA.
5. Why should businesses choose GLA to support DUNS code registration for Google Ads?
A DUNS number is a unique number assigned to businesses around the world. This number is used to verify the identity of the business and help businesses get approved to run ads on Google Ads quickly and effectively.
GLA advises and supports businesses in establishing companies abroad and provides comprehensive support services after establishment. GLA also supports businesses in registering DUNS codes to verify Google Ads accounts.
There are many reasons for businesses to choose GLA to support DUNS code registration to authenticate Google Ads accounts, including:
- Multinational Support: GLA supports Enterprises to register multinational DUNS codes worldwide, including Singapore, Hong Kong, USA, UK, etc.
- Save time and money: GLA will carry out DUNS code registration procedures on behalf of the business, helping the business save time and costs.
- Increase success rate: GLA has a team of experts in DUNS code registration supporting many gaming businesses, technology companies, software development, etc. to help businesses increase their success rate.
- AZ Support: GLA is always ready to support businesses throughout the DUNS code registration process.
With the above benefits, GLA will be a powerful companion for businesses that need to register a DUNS code to authenticate their Google Ads accounts.
6. Process of registering DUNS code to authenticate Google Ads account at GLA
GLA supports DUNS code registration for companies in Vietnam, Singapore, USA, UK, etc. to authenticate Google Ads accounts following the following steps:
Step 1: Receive request
GLA will receive the business's DUNS registration request. In this step, the business needs to provide basic information such as business name, business address, business phone number, business fax number, bank account number and business tax number.
Step 2: Consulting on registration package
Based on the information provided, GLA will advise the most suitable DUNS registration package for the business. GLA has experience supporting many mobile game businesses, software development, technology companies, etc., so it can advise the most suitable registration package for the needs and goals of each business.
Step 3: Prepare documents
GLA will prepare the necessary documents to register for a DUNS number, including the DUNS number registration form and related forms. Businesses only need to provide the necessary information to GLA.
Step 4: Verify information
GLA will verify the business information with D&B headquarters to obtain a DUNS code. The verification process may take 1 to 2 weeks.
Step 5: Hand over DUNS code
After being granted a DUNS code, GLA will deliver the DUNS code and related certification documents to the business.
With a professional and fast DUNS number registration process, GLA helps businesses save time and costs in registering DUNS numbers.
To better understand the process of registering a DUNS code to authenticate a Google Ads account, businesses can contact GLA immediately for direct advice and support.
7. Frequently asked questions about registering for a DUNS number to authenticate Google Ads
1. How does Google use Business information during and after the Google Advertiser Verification program?
Google will use the information provided by the Business for the following purposes:
1. Verify the identity of the Business or the Business's business activities.
2. Display a disclosure in your Business's ads that includes your Business name or location. This disclosure will be linked from any ads your Business runs.
As part of Google's commitment to transparency, Google is expanding the scope of publicly available information about your Google Ads account and advertising campaigns. This expanded transparency includes:
- Information about any historical changes in the Business's advertiser name.
- Detailed information about the content and design of the Business's advertising.
- Information about when and where your Business's advertisement is displayed.
- Reasons for ad removal or account suspension due to violations of law or policy.
- Business contact information is publicly available.
It is important to note that personal contact information, such as phone numbers or email addresses, will not be disclosed or published as part of this transparency initiative.
For more details on advertiser transparency and disclosures, Individuals/Businesses can refer to Google's resources.
2. Business did not receive deadline to complete Google Advertiser verification process?
In this case, advertisers may have the option to opt into the advertiser verification program without a specific deadline in the following cases:
- Can choose to do it proactively
- Get access to advanced Google Ads features and ad formats, like HTML5 ads and Local Services ads.
- You need to remove any restrictions that have been placed on your advertiser account.
3. What is account suspension? Will it harm my Business's Google Ads account?
Account suspensions happen for many reasons, for example:
- The Business advertiser identity verification process is not complete.
- Verify unclear business activities
- Account investigations are initiated if Google determines that advertiser behavior may pose a risk to users, Google, or Google partners.
Suspending an account is not harmful to the Individual/Business as the Individual/Business can still access the suspended accounts and any related reports; however, the Individual/Business cannot run any ads, use any features in Merchant Center, and create any new accounts.
4. Does the DUNS code to authenticate Google Ads accounts expire?
DUNS codes used to authenticate Google Ads accounts typically do not expire. According to Dun & Bradstreet, DUNS codes remain valid unless the business dissolves, closes, or ceases operations. Therefore, businesses can rely on their DUNS codes to authenticate their Google Ads accounts, even if the DUNS code was issued many years ago.
5. In which countries does GLA support businesses to register DUNS codes?
GLA is a unit that supports businesses in registering DUNS® codes in all countries around the world.
GLA accompanies diverse businesses in many different fields, including import-export businesses, software, tourism, e-commerce, non-profit organizations, etc., helping businesses obtain DUNS® codes in countries such as Hong Kong, USA, Singapore, UK, and many other countries around the world.
Contact GLA now for advice and support in registering a DUNS code to authenticate your Google Ads account quickly and effectively.
Highlights- From October 10, all businesses will be required to verify their Google Ads accounts. Businesses will receive an email or in-account notification to start the process.
- Verifying your Google Ads account helps protect your account, increase ad visibility, unlock advanced features, and increase ad performance.
- Businesses are REQUIRED to provide a DUNS number to authenticate their Google Ads account during the account suspension appeal process.
- GLA will support Enterprises to register DUNS authentication codes for companies in Vietnam, USA, Singapore, Hong Kong, etc.
This article was published by GLA on 04/10/2023. Copyright and accompanying content are intellectual property of GLA. All rights reserved.
The guidance and content are for general information only and are not intended to provide specific guidance and advice on accounting, tax, legal or other professional advice. Readers should consult professional advisors on specific issues.
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