Setting up an AI company in Japan (2026): A detailed guide
Update May 08, 12
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Update May 08, 12
Setting up an AI company in Japan (2026): A detailed guide
Japan is becoming an ideal destination for international technology and artificial intelligence (AI) businesses. Not only attracting big names like OpenAI, Anthropic, Microsoft, SoftBank, but even Vietnamese enterprises like FPT Software, CMC Technology are also expanding strongly in Tokyo. With a pressing need for automation, government support and a potentially lucrative market, Japan offers a huge opportunity for AI companies looking to establish themselves in Asia. If you are looking to set up a company in Japan to do AI business, this article will provide a comprehensive overview from legal conditions, costs, procedures to special advantages when doing AI business in Japan. 1. Why is Japan attractive to technology and AI companies? Market demand Japan is facing one of the biggest challenges of the 21st century: a rapidly aging population and a shrinking workforce. This is a national problem that Japanese businesses, government and society must find a way to solve. In that context, AI becomes a strategic solution to automate, optimize processes and reduce dependence on traditional human resources. This urgent need has opened up a huge market for international technology companies. Japan's advanced technology environment is globally renowned for its strengths in robotics, IoT, and smart manufacturing technology. Japan's tech ecosystem is increasingly integrating AI into areas such as manufacturing, finance, logistics, healthcare and self-driving cars. This is a favorable platform for international AI companies to cooperate, test and deploy products right in a highly applicable market. Legal corridor and support policies The Japanese Government puts innovation and digital transformation at the heart of its economic development strategy. Many preferential policies, support funds and international cooperation programs have been implemented to attract foreign technology enterprises, especially in the field of AI. This helps international companies when opening branches or subsidiaries in Japan not only be welcomed but also have access to financial and research resources. Potential corporate customers Japan is home to many of the world's leading corporations such as Panasonic, Rakuten, SoftBank, Toyota, Honda, etc. These are all business-to-business (B2B) customers with strong demand for AI applications in manufacturing, e-commerce, telecommunications, and financial services. For international AI companies, having a presence in Japan makes it easier to access global partners, expand business scale and affirm prestige in the Asian market. 2. Reality: Many "big guys" choose Japan to expand AI It is no coincidence that Japan is continuously chosen by the world's leading technology companies to expand their operations. In just the past few years, the wave of investment and presence of large enterprises in the AI field in Japan has become increasingly evident. Anthropic – Strategic move with Tokyo office Anthropic, the famous American AI company with the Claude application, has officially announced plans to open its first branch in Asia located in Tokyo. This new office focuses on serving Japanese corporate customers, while also collaborating with large corporations such as Panasonic and Rakuten Group to deploy products. It can be said that this move not only helps Anthropic get closer to Japanese customers, but also affirms that Tokyo is becoming Anthropic's strategic "gateway" to penetrate deeper into the Asian market. OpenAI – Tokyo becomes the first destination in Asia Before Anthropic, OpenAI – the name associated with ChatGPT – also took a similar step. In April 2024, OpenAI chose Tokyo as the location for its first office in Asia. Not only simply expanding its presence, OpenAI also revealed plans to “localize” the GPT model for Japanese – a move that shows its seriousness with this market. Microsoft – Investing billions of dollars in AI in Japan Not standing aside, Microsoft – the American technology giant – also stepped up investment with a $2,9 billion package in cloud computing infrastructure and GPUs in Japan. In parallel, the company also established the Microsoft Research Asia research center in Tokyo, focusing on pioneering areas such as embodied AI, social AI and neuroscience. Microsoft's goal is clear: to bring AI from the lab into practice, accompanying Japanese businesses on their digital transformation journey. SoftBank + OpenAI – SB OpenAI Japan Joint Venture Another bright spot is the SB OpenAI Japan joint venture, a result of cooperation between SoftBank and OpenAI. With an investment budget of up to billions of USD per year, this joint venture not only provides AI solutions for the Japanese market, but also sends a strong message: Japan wants to play a central role in the Asian AI map. Sakana AI – Japan's domestic AI star Not only catching the international wave, Japan is also witnessing its own rise. Sakana AI – a startup founded by two former Google engineers in Tokyo – has reached a valuation of 1,5 billion USD after only one year of launch. Sakana AI focuses on collective intelligence research, a different direction that demonstrates a very "Japanese" creative spirit: when AI is not just technology, but also a philosophy of connecting people. Vietnamese Enterprises – Firm Steps into Japan Besides global corporations, Vietnamese enterprises are also affirming their position in the Japanese market: FPT Software: more than 20 years of presence, with thousands of employees and many AI projects for Japanese corporations. CMC Technology: opens third office in Tokyo (2024), becomes a member of Keidanren - Japan's leading economic organization. Additionally, companies like NashTech, VSII are also entering the market with AI and digital transformation services. Besides Japan, Singapore, the US, Hong Kong are also potential countries to open companies, register technology IP and develop AI, and call for technology investment capital. 3. Benefits of establishing a company in Japan to do business in technology (AI) Choosing Japan as a destination to open a company in the technology field, especially AI, brings many practical benefits to businesses: 3.1 Access to the AI market with high demand and large budget Japan is one of the countries investing heavily in AI with many application areas: healthcare, automated manufacturing, finance, logistics, retail. The Japanese government and businesses are willing to spend large budgets to deploy AI solutions, opening up abundant cooperation opportunities for startups and international companies. 3.2 Take advantage of the cooperation ecosystem with Japanese corporations. "Giants" such as Sony, SoftBank, Rakuten, Panasonic are always looking for technology partners to increase competitiveness. New businesses can leverage this ecosystem to collaborate on research, product development, or distribution channel expansion. 3.3 Policy support and funding from the government The Japanese government promotes Digital Transformation (DX) and Society 5.0, in which AI is the focus. Preferential policies on tax, research funds, and support for international startups help foreign businesses reduce risks and accelerate development. 3.4 Increase brand reputation when setting up an office in Tokyo/Osaka Owning an office in Tokyo or Osaka - the two largest economic and technological centers in Japan - helps businesses enhance their reputation in the eyes of international partners, while easily attracting high-quality human resources in the technology industry. With these advantages, Japan is not only a potential market, but also a strategic springboard for technology and AI companies to expand globally. 4. Forms of presence in Japan for international AI companies Technology companies, especially in the AI field, can choose from a variety of forms of presence when expanding to Japan. Depending on your business strategy, investment level, and long-term development needs, you can consider one of the following four popular types of Japanese companies: 4.1 Establishing a branch office A branch is a direct extension of a parent company abroad. Businesses can use branches to conduct commercial activities, sign contracts, and provide AI services right in Japan. Advantages: Quick establishment procedures, lower operating costs compared to subsidiaries. Limitations: The parent company is directly legally and financially responsible for all activities of the branch. 4.2 Establishment of a subsidiary A subsidiary is an independent legal entity, usually established as a Kabushiki Kaisha (KK) or Godo Kaisha (GK) in Japan. This is the form chosen by many large corporations in the AI field for long-term development. Advantages: Independent legal entity, increased reputation with Japanese customers, easy to sign large contracts. Disadvantages: Requires charter capital, more complicated establishment and maintenance procedures. 4.3 Representative Office Representative Office is suitable for new businesses exploring the market. This office is not permitted to conduct revenue-generating business activities but is solely focused on research, surveys, marketing or communications. Advantages: Easy to set up, low cost. Restriction: No direct revenue generation in Japan. 4.4 Joint Venture with Japanese company This is a form of cooperation with Japanese partners to establish a joint venture company. This model is suitable for AI businesses that want to take advantage of the resources, existing customers, and local knowledge of Japanese partners. Advantages: Cost savings, risk reduction, easy access to Japanese customer network. Limitations: Clear agreement on equity ratio, control rights and development strategy is required. In general, if an AI business wants to test the market quickly, a representative office or branch will be suitable. But if the goal is to build a brand, land big contracts and grow sustainably, a subsidiary or joint venture would be a more strategic choice. 5. Basic procedures for opening a technology company in Japan Establishing a company in Japan, especially in the field of AI and Digital Transformation, in Japan requires careful preparation and compliance with many legal regulations. Below are the basic steps with support solutions from GLA: The process of opening a technology company (AI) in Japan is quite complicated but completely feasible with the support of GLA. With practical experience and a network of partners in Japan, GLA helps your business save time, reduce legal risks and quickly exploit the potential of the AI market worth tens of billions of dollars in Japan. 6. Challenges & Notes for Technology (AI) Companies in Japan When opening a technology company, especially in the field of AI in Japan, international businesses need to be well prepared for the following challenges: Fierce competition from local and international businesses: Japan has many large technology corporations (NEC, Fujitsu, SoftBank, NTT Data) and a series of AI startups that are growing strongly. Market penetration requires foreign businesses to have differentiated solutions, outstanding technology or clever cooperation strategies. Data Privacy and AI Ethics: Japan has strict regulations on personal data (APPI – Act on the Protection of Personal Information) and is increasingly focusing on AI Ethics. Businesses need to ensure that AI systems comply with the law to avoid legal risks. There are cultural differences: The Japanese value trust, long-term relationships, and collective decision-making processes. If foreign businesses do not understand this culture, negotiating and cooperating with Japanese companies/partners can be difficult. High operating and personnel costs: Tokyo and Osaka are among the cities with the highest living costs, office rentals and personnel salaries in Asia. Businesses need to carefully budget when operating here. 7. How to take advantage of AI trends to succeed in Japan International businesses that want to expand into the Japanese market can take advantage of artificial intelligence (AI) trends through the following strategies: Investing in research & development (R&D) in Japan: Establishing an R&D center in the country helps businesses access high-quality human resources, quickly update new technology trends and grasp the actual needs of the Japanese market. Combining recruitment of local AI engineers and international experts: This combination provides a balanced advantage between global technology knowledge and understanding of Japanese consumer culture, behavior and tastes. Develop multilingual AI products, prioritizing Japanese: Localization goes beyond language translation, and also requires tailoring the user experience to suit Japanese culture, thereby increasing trust and competitive advantage. Cooperating with large corporations in Japan: Partnering with leading names such as Panasonic, SoftBank or Rakuten will help businesses expand their ecosystem, increase brand reputation and quickly reach a large customer network. International AI companies that want to succeed in Japan need to combine technological innovation, product localization, and strategic partnerships. This is the key to helping businesses make a lasting mark in one of the world's leading technology markets. 8. How does GLA support you in establishing an AI technology company in Japan? GLA provides comprehensive solutions to help international businesses open technology companies, especially in the field of artificial intelligence (AI), in Japan, including: Consulting on choosing the appropriate type of company (Kabushiki Kaisha - KK or Godo Kaisha - GK) to optimize tax, legality and capital raising ability. Support in drafting and submitting company establishment documents to Japanese legal authorities, ensuring compliance with regulations. Providing business registration office address and representative office services for a quick start without renting a large headquarters. Consulting on visa/entrepreneur and residence permit for founders and AI experts who want to go to Japan to run a company. Connect to open a corporate bank account in Japan or an international bank that supports technology businesses. Legal - accounting - tax support for companies to operate legally, especially in the high-tech field (AI, data). Long-term companionship: Not only supporting the establishment stage but also accompanying the Enterprise throughout the development process in Japan. With experience in supporting Vietnamese businesses to expand globally, GLA is a reliable partner for you to lay a solid foundation for your AI company in Japan. 9. Frequently asked questions when opening a Japanese company to do technology business (AI) 1. Is it possible to open a 100% foreign-owned technology company in Japan? Yes. Japan allows foreign investors to own 100% of company capital. You can choose to establish Kabushiki Kaisha (KK) or Godo Kaisha (GK) without having to have Japanese shareholders or members. 2. What type of company is suitable for AI business in Japan? AI businesses often choose Kabushiki Kaisha (KK) because this type is highly regarded for its reputation, easy fundraising, and cooperation with large corporations. If you want a simpler procedure at a lower cost, Godo Kaisha (GK) is also a suitable choice. 3. Does Japan have a program to support foreign technology startups? Yes. The Japanese government and localities such as Tokyo and Osaka often have programs to support AI and high-tech startups through: Tax reduction and financial support. Connect with venture capital funds and R&D centers. Business Manager Visa for foreign founders. Contact GLA for advice and support on policies to support your business when establishing a company in Japan. 4. Do I need a Japanese partner to open a branch? Optional. Foreign companies can open branches or subsidiaries in Japan without a local partner. However, having a Japanese partner will help facilitate access to the market, customers and local business networks. Key takeaways Japan is a potential but fiercely competitive market for AI companies, especially with its high demands on data security and business culture. Many leading brands such as Anthropic, OpenAI, Microsoft, SoftBank and Sakana AI have chosen to open companies, set up offices or expand operations in Japan, showing the strong attraction of the technology market here. Foreign enterprises can open 100% capital companies in Japan with many suitable options, but need to carefully prepare for operating costs and personnel. Success in Japan depends on combining local R&D, hiring local staff, building multilingual products, and partnering with large corporations. GLA can accompany you every step of the way — from legal advice, company formation, to compliance and long-term growth in Japan.
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Set up a Hong Kong company to open and operate a Google Play Console (Google Developer) account
Business wants to develop applications on Google Play and need a Google Play Console account? Setting up a company in Hong Kong not only helps businesses open a valid Google Play Console account, but also optimizes costs, easily receives international payments and expands the global market. This article will guide you in detail on why you should choose to open a Hong Kong company to operate your Google Play Console account and the steps you need to take to get started. 1. Google Play Console Account (Google Developer) 1.1 What is Google Play Console? Google Play Console is an app management platform provided by Google that helps game and app developers publish, track, and optimize their products on the Google Play Store. This is an important tool that helps businesses and individuals control the entire application lifecycle, from publishing, updating, managing users to tracking revenue performance. 1.2 Why should Game and App Businesses register for a Google Play Console account? 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Make money easily from apps: Google Play supports multiple monetization models such as paid apps, in-app purchases, and subscriptions, helping businesses generate stable revenue and maximize revenue. Increase user engagement and retention: Engagement tools, user behavior analytics, and customer retention strategies help businesses build loyal communities, improve app return rates, and increase user lifetime value (LTV). Owning a Google Play Console account not only helps businesses grow sustainably but also brings a strong competitive advantage in the mobile game and application market. 2. Google Play Console Account Types (Google Developer) Google Play Console offers two types of accounts for app developers: Personal Accounts and Business Accounts. Each type of account has its own characteristics, suitable for different audiences. Choosing the right account type from the start helps businesses or individuals manage their applications more efficiently. Factors Personal account Business account Suitable applicants Independent developers, freelancers or individuals who want to publish apps/games on Google Play. People who are new to application development and do not have the need to scale their business. Companies and organizations that want to publish and manage professional applications/games. Businesses need to optimize revenue from the application and support multiple members to manage accounts. Identity Verification Valid personal documents required: Only a valid email address, phone number, and payment method are required to sign up DUNS number and business information required Management scale One individual manager Supports multiple management members App testing restrictions Must meet app testing requirements before publishing on Google Play. From 2024, new personal accounts must verify access to an Android device via the Play Console app. No App Testing Restrictions: Compared to personal accounts, business accounts have a less restrictive review process. Choosing the right Google Developer account type will help Individuals/Businesses optimize the application release and management process, thereby increasing the opportunity for businesses to develop and increase revenue on Google Play. 3. Conditions for registering a Google Play Console account for Game, App, Software Businesses To publish games, applications or software on Google Play Store, Businesses need to register a Google Play Console account. Owning this account helps businesses manage and distribute products professionally, reach global users and optimize revenue. Below are the important requirements that a Business needs to meet to register for a Google Play Console account: A legally established business with a DUNS number is required for identity verification. Company address, business website. Business phone number and email to display in developer profile. Personal contact phone number and email (not displayed on public profile). Payment Method: Payment account must have legal name, address and DUNS number associated. Note: If an Individual registers for a Google Play Console account, the following conditions must be met: The individual registering for the account must be 18 years of age or older. Personal accounts created after November 13, 11 must meet app review requirements before publishing on Google Play. Starting in 2024, new personal accounts will need to verify access to an Android device using the Play Console app. 4. Why should Game and App businesses establish a Hong Kong company to operate a Google Play Console account? With the rapid growth of the global gaming and mobile application industry, building an efficient operating platform is a key factor in helping businesses grow sustainably. In particular, establishing a company in Hong Kong to manage and operate Google Play Console accounts is becoming the optimal choice for many international developers and game studios, especially businesses from Vietnam. Here are specific reasons why Game and App businesses should consider establishing a company in Hong Kong: 5.1 Outstanding tax incentives - Maximize profits Low tax rate: Hong Kong applies a two-tier corporate income tax: 8.25% for the first 2 million HKD of profit. 16.5% on excess profits. Compared to countries with tax rates from 17% - 30%, tax rates in Hong Kong are considered competitive, helping businesses save significant costs. Businesses can refer to corporate income tax rates in Hong Kong and other countries at: compare tax rates in Hong Kong. No VAT (Value-Added Tax): Hong Kong does not apply VAT while other countries such as Vietnam (5%), Singapore (9%) still charge VAT on services such as Google Ads, AdMob. This helps businesses reduce the cost of advertising and distributing applications. Tax exemption for overseas income: Profits from activities outside Hong Kong such as revenue from international users downloading apps/games are generally tax-free. In addition, Enterprises established in Hong Kong will not be subject to the following taxes: dividend tax, capital gains tax, withholding tax. 5.2 Optimize advertising operations and cash flow A prominent advantage when establishing a company in Hong Kong is: Google Ads and AdMob invoices are subject to a 0% VAT rate, helping businesses save 5-8% on advertising costs compared to registering in Vietnam or Singapore. This is especially important for game studios and apps that need large marketing budgets to grow users. 5.3 Increase the credibility of your Google Play Console account Your Google Play Console account is tied to your business's legal reputation. Some reasons why Hong Kong companies help increase stability and reduce the risk of account blocking: Clear legal entity, transparent business address. Legal and financial system recognized by Google and international platforms. Invoice from Hong Kong company is valid when registering for services such as Google Ads, Google Admob, etc. This is especially useful in the context of Google increasingly tightening its application approval and distribution policies, especially for accounts from the Southeast Asia region. 5.4 Easily register for a DUNS number A DUNS number is required when registering for a Google Play Console account for businesses. Owning a company in Hong Kong helps: DUNS code registration is quick and convenient. Ensure legal information complies with verification systems of Google, Apple, Amazon, etc. 5.5 Stable business environment, easy to operate Hong Kong is considered one of the leading financial centers in Asia with: Simple procedures for establishing and maintaining a Hong Kong company. No foreign currency transaction restrictions, easy international payments. Strong banking system, supports remote account opening and global transaction processing. This is a solid foundation for App/Game businesses to expand their operations internationally without legal or financial barriers. Establishing a company in Hong Kong brings many benefits in terms of tax, business environment and access to international platforms such as Google Play Console, helping game and application businesses optimize costs, expand markets and enhance reputation. 5. Procedures and processes for establishing a Hong Kong company to open Google Play Console Establishing a company in Hong Kong not only helps Game, App, and Technology businesses easily register for a Google Play Console account under the name of a legal entity, but also brings many advantages in terms of tax, financial management and international market expansion. Below is a detailed step-by-step guide for businesses to complete this process. 6. How does GLA support Enterprises to set up a Hong Kong company to open Google Play Console? GLA supports businesses in establishing a Hong Kong company to open a Google Play Console account with comprehensive services, helping to optimize the process and ensure legal compliance, including: In-depth consultation, support on legal procedures, tax regulations and other requirements related to successfully opening a company in Hong Kong. Support and provide office address in Hong Kong suitable for business budget and goals. Support businesses to register DUNS (Data Universal Numbering System) code, required to register for Google Play Console account. Support businesses to open bank accounts in Hong Kong, helping to manage international cash flow effectively. Support businesses in preparing financial statements, declaring Hong Kong corporate taxes and related issues for Game and App businesses establishing companies in Hong Kong Support consulting and optimizing issues related to corporate taxes for companies established in Hong Kong Provide legal and accounting consulting services, helping businesses comply with Hong Kong law. 7. FAQs on Hong Kong Company Formation to Open Google Play Console Does Hong Kong Company Formation Save Taxes? Yes. Tax rate is only 8.25% on the first 2 million HKD profit and 16.5% on the excess. Additionally, there is no VAT, dividends, capital gains or withholding tax. Can Hong Kong companies be used to run Google Ads/AdMob? Entirely possible. Google Ads and AdMob invoices apply 0% VAT to help businesses save 5-9% on advertising costs. Is a DUNS number required to register a Google Play Console account? Yes. This is required to verify your business identity with Google. What type of company is suitable to open a Google Play Console account? In Hong Kong, businesses can choose from the following types of companies: Limited Liability Company Partnership Sole proprietorship Representative office/Branch office Private Limited Company is the most popular type of company for technology and gaming businesses that want to register for Google Play Console. Is income from Google Play Console taxable in Hong Kong? Google Play Console earnings in Hong Kong are not subject to VAT (0%). Key takeaways Google Play Console is an indispensable tool for businesses to publish, track, and optimize their apps/games, while growing their global revenue. Businesses should register for a Google Play Console Business account to have professional management rights, no censorship restrictions like a personal account, and need a DUNS code to verify identity. Establishing a company in Hong Kong brings many advantages to Game and App businesses such as tax incentives, low operating costs, easy DUNS registration and increased reputation with Google.
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